NSV SVL (Small Vector Laboratory) helps large corporations do R&D in today’s new world..
designed exactly to solve this problem utilizing a proprietary 3 phase process:
NSV SVL INCUBATION PROCESS
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Insights
- - Insights of new opportunities.
- - View on emerging trends, technologies and themes.
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Product/Market Fit
- - Understanding of key customer need, problem solved.
- - Product design(informed by venture scanning).
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Customer/Market Validation
- - Launch minimum viable product (”MVP”)
- - Quick iteration to eventual product/market fit.
- - Quick kill off failures.
Corporate R&D as we traditionally know is dying
Wrong Culture
Research environments do not have the appropriate incentives and culture to win at all costs.
Resource Intensive
High cost and long time before market potential can even be determined.
Low Market Focus
Projects not necessarily selected based upon key consumer problems. Very little or no hypothesis testing.
Low Visibility
Very difficult to gauge how well projects are going or to understand how well R&D correlates to eventual ROI.
The purpose of R&D is to generate new products for the company…the traditional R&D approach must adapt to today’s new world
At the same time, new venture creation has been evolving
Reduced Resource Costs
Compared to 5-10 years ago, the costs for developing new software/IT based service has dramatically reduced enabling small teams to create massively scabable products.
Combinatorial Development
Everything below the application layer is becoming commoditized. Open APIs and modularized software paradigms make new business creation a combinatorial problem of existing technology.
Massive Distribution
Facebook (over 700M users) and mobile (IOS/Android in the 100Ms) continue to grow rapidly. These platforms have potential to distribute a single product from a small team with a single technology to 100s of millions of users.